ACEP has launched a campaign to educate policymakers, the news media and the public about the value of emergency medicine and that emergency care constitutes less than 2% of all health care spending. To hear some talk about rising health care costs, you’d think it was more like 50%! Because of the cost-cutting environment in Washington and in state legislatures, this campaign is designed to promote the high value of emergency care. The campaign launched with a Health Writers’ Conference in New York, featuring ACEP members from Arizona, Connecticut, New York, Texas, Oregon and Washington, DC, highlighting different aspects of emergency care. In addition, the results of a new poll of ACEP members was released showing increased stress on emergency departments. ACEP spokespersons in 10 top media markets are conducting media interviews to promote the poll results and reinforce the “Just 2%” messages. The campaign will continue with print and radio ads through ACEP’s Leadership & Advocacy Conference this month in Washington.